Journal
Figma prototypes that sell the idea before a line of code
Madhukar Vemula · September 20, 2026
How high-fidelity prototypes shorten sales cycles and de-risk product launches.
Prototype the decision, not the product
The best prototype answers one question for one stakeholder. We decide that question before opening Figma.
Use real content
Lorem ipsum hides problems. Real names, prices, and edge cases expose them early.
Variables and interactive components
Figma variables let us prototype states — logged in, empty, error — without duplicating frames, so tests feel like the real product.
Test with five people
Five moderated sessions find most usability issues. We record, tag, and turn findings into a prioritised backlog.
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